ROLFE CLASSIC BMW WRAP DESIGN
The Rolfe Classic wrap design competition has been running for a few years now, and 2018 was my opportunity to enter with a possible design for the new X5 (G05).
The theme of the wrap was modernist architecture, and how to portray that in the design language of BMW as a whole.
Beginning with simple side profile sketches, moving to layout views and then the final evolution of the design.
‘M is for _____’ is the title of this wrap design. The idea being that the design of the new BMW X5 can be based around so many significant notions and phrases that one is simply not enough to encompass the designs true meaning. Instead, six core ‘M’ words and phrases help to understand the deeper notions behind the design.
- My Connected Drive
While the win did not occur it was still a wonderful experience to design a wrap for BMW and further my graphic design skills.