DAVID MENNIE
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Mobsters Brand Design

In early 2020 I was approached by my friend and work colleague Jeffery Camm to help develop his brand and blog. What developed over the course of a number of months was I feel some of my best work in both graphic design and brand design.
 
In the words of Jeff himself, “Mobsters is about diving into the local car community and getting past just the shell of a car and shed light some on stories behind the builds and experiences the owners have had along the way. Give people a place to see what cool stuff is happening in a more realistic world away from the 1000hp monsters the internet say are everywhere and get back to the roots of what is originally special about car culture”.  
 
A full logo design and branding guide was put together for Mobsters and was further developed into a full product line of bumper slaps, posters, and shirts all about the car culture in the local ACT community.

More is coming for Mobsters and the blog gets up and running and so does the store, but further development of additional stock and supply will hopefully see Mobsters expand outward of the local Canberra car community. 



Check out the Mobsters Website and Store here for stories 
https://www.mobsters.store/

Follow Mobsters on Instagram here for uploads and links here:
https://www.instagram.com/mobsters_crew_/?hl=en



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